
L’Oréal USA said Monday that it will close all U.S. operations of Shu Uemura Cosmetics.
L’Oréal took a 35 percent stake in Shu Uemura in 2000, going on to acquire a controlling interest in November 2003. The brand’s current U.S. distribution was forged in 2004, although selected stockkeeping units entered the American market in 2003.
L'Oréal made the decision after experiencing a recent slump in profits. Shu Uemura reportedly does 80% of their business in Asia, so instead of continuing to promote the brand here L'Oréal intends to focus on some of the larger brands in their portfolio, which includes Giorgio Armani, Kiehl’s, Lancôme, Yves Saint Laurent, and a number of fragrance licenses. L'Oréal is still working with thier sales partners to determin an exit date but its rumored to come within the next few months.
The upside of all this - perhaps there will be massive sales at Sephora, similar to those for Becca and Cargo.
source: wwd
Alex- would you be able to tell me where I can get the beaded threads that was used on the hair. It was from Carolina Herrers fashin show. I have checked everywebsite and no one has the beaded threads that is used as a hair accessorie. You can e-mail me at kinga13@msn.com
ReplyDeleteThank you